Dark Universe
Logo design and animation for Universal Pictures' monster-universe brand mark. Design, animation and finish.
Creative Director — Motion Design
Twenty years of motion design in entertainment marketing. I originate and prototype the work I direct, and I build the systems that let it scale — twice establishing motion as a dedicated practice inside organizations that didn't have one.
Motion design · art direction · VFX supervision · live action
Logo design and animation for Universal Pictures' monster-universe brand mark. Design, animation and finish.
Date announce. Design, compositing and finish for the Netflix originals slate.
Title and promo package. Typography, archival treatment and grade.
:15 spot. Direction, design and animation.
Set the creative direction and craft bar, wrote the hiring criteria, and built the template, type and creative-brief systems the group still works from. Now leading motion creative for scalable product features and title promotion across UCAN.
Grew the creative department in under a year and led it throughout. Authored the workflow protocol, production pipeline and SOPs; built the render farm and the workstation, server and network infrastructure it ran on.
Scalable motion behaviors that hold one brand voice across a broad, shifting slate while letting each title keep its own creative expression — plus the production infrastructure that makes that survivable at volume.
Tools. After Effects · Cinema 4D with Redshift — camera, lighting, materials, texturing, rendering · Illustrator · Photoshop · Media Encoder · Nuke · Houdini · Maya · DaVinci Resolve
Let's talk about the work.
bobsalzano.com — Los Angeles, California